Apple’s latest smartphone developments may assist users in many ways, but Apple has some problems of their own that they’re going to have to solve.
Apple put out a couple videos today highlighting new features and apps, apparently in conjunction with their upcoming iPhone 5s launch. Once video entitled, “Brilliant” and the other, “Discover”.The 31-second video entitled “Brilliant” shows how users can do a number of things such indulge in delightful recipes such as Strawberries with Romanoff Sauce, purchase goodies from Starbucks using Passbook and even control a LED home-lighting system controllable from your iOS device. A Philip Hue lighting system that can only be purchased in Apple stores.
“Brilliant”
The second of the two 31-second advertisements is entitled, “Discover” and gives a glance at the iPhone’s ability to be used as a musical tuner, to find places to dine, music and even as a musical tuner.
“Discover”
This latest series of advertisements come from Apple at a much needed time as manufacturing indicators in Apple’s Asia Pacific manufacturing plants report that orders are being cut, that according to ComputerWorld.
In addition to possibly coming out with Apple TV and a new iPad, it is believed by many that Apple is expected to come out with the new iPhones this year. A move which could conceivably be the reason for a decrease in iPhone production. A Computer World article stated that, “Each of these products will require new production lines and component orders. It is also fairly certain Apple is already working on the next generation of it’s A-series chips for deployment in future devices, which would also require new production lines.”
Although the reason for Apple’s production slowing is not certain, one thing is and that’s the facts that Apple needs to restore consumer confidence in their ability to maintain a thriving, innovative, top notch tech business. The stock was downgraded today by Credit Agricole from a “buy” to an “outperform”, which is basically lowering the stock to a moderate buy rating.